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PHM Hotels' "1O1ARTperience" Integrates Art and Hospitality for Sustainable Tourism

In a vibrant celebration of contemporary Indonesian art, THE 1O1 Hotels Resorts, under the umbrella of PHM HOTELS, proudly presents "1O1ARTperience."

BISNISTIME.COM, YOGYAKARTA – Sunday July 20,2025– In a vibrant celebration of contemporary Indonesian art, THE 1O1 Hotels & Resorts, under the umbrella of PHM HOTELS, proudly presents "1O1ARTperience." This curated art experience program seamlessly blends the world of hospitality with the creative ecosystem and sustainable tourism practices. This initiative marks PHM HOTELS' active contribution to ARTJOG 2025 and Jogja Art Week, both running from June 20 to August 31, 2025, at the Jogja National Museum.

Through the participation of its two flagship Yogyakarta properties—THE 1O1 Yogyakarta Tugu and 1O1 STYLE Yogyakarta Malioboro—THE 1O1 Hotels & Resorts offers a series of immersive art-infused stays. This transforms their hotels from mere destinations into vibrant living spaces for creativity and collaboration.

1O1ARTperience: Exploring Galleries, Weaving Connections

As a tangible manifestation of the collaboration between hospitality and the art world, THE 1O1 Hotels & Resorts, in partnership with the Indonesian Art Gallery Association (AGSI), proudly presents the flagship program 1O1ARTperience ART Trip. This three-day curatorial art journey, taking place from June 20–22, 2025, invites participants to explore Yogyakarta's dynamic contemporary art landscape.

The tour's destinations include renowned galleries and art studios such as Srisasanti Gallery, Sangkringan Art Space, Sarang Gallery, Cemeti, Gajah Gallery, Langgeng Art Foundation, and Jogja Chapter. It also features an exclusive visit to the studio of maestro Agus Suwage. A highlight of the trip is the exclusive attendance at the opening of ARTJOG 2025, themed "Motif: Amalan." Participants will also enjoy a special Jogja-style dinner titled “PIRINGAN” at LOTENG, THE 1O1 Yogyakarta Tugu—a modern reinterpretation of the traditional "piring terbang" (flying plate) custom, symbolizing hospitality and togetherness.

SEE & Sea: Art, Ocean, and Narratives of Sustainability

Continuing under the "1O1ARTperience" theme, THE 1O1 Hotels & Resorts, in collaboration with Artopologi, presents "SEE & Sea – A Talk about Art, Ocean & Sustainability." This interdisciplinary program combines an artist talk, the opening of a recycled art exhibition, a curatorial tour, and an afternoon tea session.

Two collaborative initiatives are the main highlights of this program:

1. Kurma Amerta & Bisikan Terumbu (Coral Whispers)

In partnership with Yayasan Terumbu Rupa and artist Teguh Ostenrik, THE 1O1 Hotels & Resorts is launching the Stay & Donate program. This allows hotel guests to directly participate in marine ecosystem preservation through donations. These contributions fund the "Kurma Amerta" underwater art project—a turtle-shaped installation designed to be a home for coral reefs in Bondalem, Bali.

As part of the program, a short documentary film titled “Bisikan Terumbu” will be screened at ARTJOG on July 4, 2025, at 7:00 PM WIB, inviting the public to delve deeper into the philosophy and impact of this unique work.

2. Kelana Kebun Warna (Wandering Garden of Colors)

Collaborating with Tac Tic Plastic, THE 1O1 Yogyakarta Tugu is hosting a recycled art exhibition titled "Kelana Kebun Warna," running from July 3 to August 20, 2025. This exhibition showcases works created from recycled plastic, transformed into poetic and reflective visual expressions addressing environmental issues.

Visitors can also participate in exclusive studio visits and workshops to explore sustainable art practices as part of the Jogja Art Week series.

As part of its core brand values, THE 1O1 Hotels & Resorts consistently supports artists and their creations through exposure, promotional collaborations, and appreciation programs like 1O1ARTperience. This initiative is not merely a celebration of art but a tangible embodiment of a commitment to sustainably developing Indonesia's creative ecosystem.

"We believe that hospitality and art share a common ground: both deliver inspiring experiences," states Greta Indri, Corporate Brand & Marcom Manager of PHM HOTELS. "Through 1O1ARTperience, we aim to create a space for appreciation and connection, while also celebrating the diverse artistic expressions thriving in Yogyakarta."

Adding perspective on brand development and long-term vision, Marcia Amandary, VP Brand & Development of PHM HOTELS, comments, "This collaboration reflects our mission to build impactful hospitality practices, not only for the local economy but also for culture and the environment. Through programs like 1O1ARTperience, we want to demonstrate that tourism can be a positive force supporting artists, invigorating creative communities, and fostering awareness of sustainability."

About PHM HOTELS

PHM HOTELS is a leading hospitality management company in Indonesia with a portfolio of hotel brands including THE HAVEN, THE 1O1, 1O1 URBAN, 1O1 STYLE, FRii Hotel, and PHM Collection. The company is part of Panorama Group, an integrated tourism and hospitality business group with over 45 years of experience. PHM HOTELS offers exceptional stays with a variety of modern, international-class properties spread across Jakarta, Bogor, Bandung, Yogyakarta, Malang, Palembang, Bali, and Gili Trawangan. For more information, visit www.book1o1.com.

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