BISNISTIME.COM, JAKARTA -- Wednesday, May 28, 2025 – In a significant move set to enrich the Indonesian tourism and hospitality landscape, PHM HOTELS, a prominent hotel management group, has officially announced a strategic collaboration with Cimory Dairyland (PT Wisata Sapta Pesona), a well-known family-friendly tourist destination. This cross-sector partnership aims to deliver a comprehensive and integrated experience for guests by seamlessly blending accommodation, attractions, and local experiences within a unified ecosystem.

This collaboration is built upon three core pillars: joint promotions across PHM HOTELS’ properties and Cimory Dairyland’s attractions nationwide, and the development of integrated travel and MICE (Meeting, Incentive, Convention, and Exhibition) programs that combine accommodation, attractions, and authentic local experiences.

PHM HOTELS, with its "SEE" (Stay, Eat, Experience) concept, continues to demonstrate its commitment to providing a holistic 360-degree experience for its guests. This extends beyond just lodging to encompass culinary delights and enriching activities that enhance the overall travel journey.

Marcia Amandary, VP of Brand & Development at PHM HOTELS, expressed her enthusiasm for the partnership, stating, "This collaboration marks a progressive step in developing a more holistic hospitality service. We firmly believe that this synergy with a strong partner like CIMORY will unlock numerous new opportunities to design more competitive and relevant stay experiences that align with current tourism trends."

Echoing this sentiment, Rahmat Hidayat SST. Par., M.Par, Head of Corporate QA & Group Sales at Cimory Dairyland, added, "The collaboration with PHM HOTELS is a strategic move for Cimory Dairyland to broaden our market reach and offer a more comprehensive tourism experience to our visitors. We are confident that this synergy will enhance Cimory Dairyland's appeal as a leading family tourist destination in Indonesia, while simultaneously enriching the stay experience for PHM HOTELS' guests. By combining the strengths of each brand, we are optimistic about creating significant added value for both parties and maximizing customer satisfaction to build long-term loyalty."

In the near future, PHM HOTELS and Cimory Dairyland are set to introduce a range of collaborative initiatives. These will include bundled packages combining hotel stays with theme park tickets, as well as thematic trip programs designed for both individual travelers and corporate groups.

Greta Indri, Corporate Brand & Marcom Manager at PHM HOTELS, concluded, "This partnership is a tangible representation of the spirit of cross-industry collaboration. By combining the strengths of a hospitality brand and a family tourism attraction, we aim to create a promotional synergy that is not only commercially beneficial but also strengthens the emotional connection with our guests through curated and enjoyable experiences."

This strategic alliance is anticipated to be the first of many such collaborations aimed at supporting the advancement of domestic tourism and elevating the quality of tourist experiences across Indonesia.

About PHM HOTELS:

PHM HOTELS is a leading hotel management company in Indonesia, boasting a diverse portfolio of hotel brands including THE HAVEN, THE 1O1, 1O1 URBAN, 1O1 STYLE, FRii Hotel, and PHM Collection. The company is part of Panorama Group, an integrated tourism and hospitality business group with over 45 years of experience. PHM HOTELS offers exceptional accommodation experiences through a variety of modern, internationally-classed properties located in key destinations such as Jakarta, Bogor, Bandung, Yogyakarta, Malang, Palembang, Bali, and Gili Trawangan.

For more information, please visit www.book1o1.com.