BISNISTIME.COM, JAKARTA – Wednesday May 21,2025 PHM HOTELS, in a strategic collaboration with Panorama Group, has officially teamed up with Malaysian Airlines to drive more tourists from Malaysia to Indonesia. This partnership underscores PHM HOTELS' commitment to being a top-tier accommodation choice for international travelers, particularly those from Malaysia.

Through this cooperation, PHM HOTELS will offer quality accommodations, warm and professional service, and memorable stays across its hotels in Indonesia's prime destinations. This aligns with the company's goal to support national tourism growth and strengthen regional connectivity in Southeast Asia.

Marcia Amandary, VP Brand & Development PHM HOTELS, stated, "Malaysia is a key potential market for Indonesian tourism. We are excited about this partnership as it allows us to showcase the unique destinations and hospitality of PHM HOTELS to Malaysian travelers. We are also dedicated to expanding our network with properties that meet the needs of international markets, including Malaysia. This collaboration presents a significant opportunity to support new destination development and reinforce PHM HOTELS' position in the regional market."

Greta Indri, Corporate Brand & Marcom Manager PHM HOTELS, added, "The synergy between PHM HOTELS, Panorama Group, and Malaysian Airlines is a concrete example of cross-sector collaboration to strengthen the tourism ecosystem. We believe this will not only broaden PHM HOTELS' brand exposure in Malaysia but also enhance the appeal of Indonesian destinations to international tourists."

It is hoped that this collaboration will make destinations hosting PHM HOTELS, such as Jakarta, Bandung, Yogyakarta, Bali, and others, even more attractive to Malaysian tourists for leisure, business, and MICE events.

This partnership between PHM HOTELS, Panorama Group, and Malaysian Airlines creates a strong synergy for building a sustainable and mutually beneficial tourism ecosystem, while also promoting the recovery of the ASEAN tourism sector post-pandemic.

About PHM HOTELS:

PHM HOTELS is a leading Indonesian hotel management company with a portfolio including THE HAVEN, THE 1O1, 1O1 URBAN, 1O1 STYLE, FRii Hotel, and PHM Collection brands. It is part of Panorama Group, an integrated tourism and hospitality business with over 45 years of experience. PHM HOTELS offers excellent lodging experiences with a variety of modern, world-class properties located in Jakarta, Bogor, Bandung, Yogyakarta, Malang, Palembang, Bali, and Gili Trawangan.

For more information, visit www.book1o1.com.