BISNISTIME.COM, JAKARTA -- Tuesday October 21, 2025 Waringin Hospitality Hotel Group (WHHG) is celebrating a remarkable strategic success: a monumental increase in direct bookings via its official website, www.waringinhospitality.com. This achievement is more than a marketing milestone; it reflects a deep-seated commitment to maximizing value for both guests and investors, solidifying WHHG's position as a digitally astute and guest-centric hotel network.

The surge in direct bookings across the Group’s 37 operational units—including Hotel 88, Luminor Hotel, Avery Hotel, and the Manage By WH portfolio—is the culmination of rigorous collaborative effort and innovative strategy. By successfully diverting bookings from third-party platforms, WHHG is strengthening its direct relationship with customers and enhancing business efficiency.

Metty Yan Harahap, Corporate Director of Marketing WHHG, credits the entire organization for this triumph. "The growth in direct bookings is not solely the success of the marketing team. It is the result of collaboration across all hotel lines—from the front office ensuring a warm welcome, to sales & marketing developing smart campaigns, revenue management optimizing rates, and the operational team safeguarding guest satisfaction during every stay," Harahap emphasized, highlighting the power of full-team synergy.

The Exclusive Direct Booking Ecosystem

WHHG’s strategy is built around creating an irresistible ecosystem that rewards guests for booking directly. This involves two main pillars: superior digital experience and unparalleled guest benefits.

Firstly, the Group invested heavily in digital optimization. The official website has been transformed into a seamless, fast, and secure booking platform, offering guests maximum convenience and transparency that often surpasses the experience of third-party intermediaries.

Secondly, WHHG established a clear value proposition for direct bookers. Guests are guaranteed the Best Rate and are often privy to exclusive perks unavailable elsewhere, such as complimentary room upgrades (subject to availability), special F&B discounts, or flexible cancellation policies. This financial and experiential incentive has proven highly effective in driving conversion.

The "Stay & Win" Mega-Campaign: A Game Changer

The most compelling part of the strategy is the Group’s integrated, network-wide promotional campaign: "Stay & Win." This mega-raffle offers an astonishing grand prize of a premium Chery Tiggo Cross Premium car. Crucially, entry is simple: any transaction made at any WHHG hotel—be it a room reservation, a meal at the restaurant, booking a meeting room, or even hosting a wedding—qualifies the guest for a chance to win.

To further incentivize frequent visitors, the "Stay & Win, Top Spender" program awards loyal customers with highly desirable tech gadgets, including a Huawei Watch Fit 4 Pro, a DJI Mini 3 drone, and an iPhone 14 across different promotional phases. These campaigns transform a simple hotel stay into a high-stakes, rewarding experience.

Dual Focus: Boosting Guest Value and Investor Profitability

WHHG’s sharp focus on direct bookings has a twofold strategic objective:

1. Guest Benefit: Offering enhanced value through the best available prices, exclusive offers, and the attractive "Stay & Win" entry, fostering a long-term, direct relationship with the brand.
2. Investor Value: Significantly improving the profit margins by reducing high OTA commission costs. This financial efficiency directly translates into increased profitability and a higher investment return for shareholders and investors within the WH Group network.

This triumph underscores WHHG's position as a forward-thinking hotel group, with 37 hotels committed to continuous digital innovation and sustainable marketing strategies that benefit all stakeholders. WHHG is clearly charting a course for robust growth, driven by direct customer relationships. For full details on the "Stay & Win" program and the Group’s offerings, interested parties are encouraged to follow @waringin.hospitality on Instagram and visit www.waringinhospitality.com.