BISNISTIME.COM, JAKARTA CITY – Thursday August 7,2025 Imagine checking into a hotel where every meal served is more than just food—it’s a story. A flavorful adventure that takes you across the rich culinary landscape of Indonesia without leaving the comfort of your hotel room. This vision lies at the heart of a newly forged strategic alliance between the Indonesian Culinary Council (Dewan Kuliner Indonesia / DKI) and PHM HOTELS.

On August 5, 2025, at Dwangsa9 - THE 1O1 Jakarta Sedayu Darmawangsa, both institutions signed a Memorandum of Understanding (MoU)—not merely a formal ceremony, but a genuine commitment to work together in elevating the standard and global presence of Indonesian cuisine and gastronomy.

What Does This Collaboration Mean for You?

In short, staying at any PHM HOTELS property—located in Jakarta, Bogor, Bandung, Bali, Palembang, and beyond—will now offer a richer, more immersive culinary experience. This collaboration will bring to life exciting programs such as:

• Menus with Stories: Each regional dish served will be paired with its cultural narrative and origin story, adding depth and appreciation to every bite.
• Nusantara Gastronomy Promotions: The hotels will become vibrant stages showcasing diverse and lesser-known dishes from across Indonesia’s many provinces.
• Chef Residency Programs: Talented chefs from various regions will be invited to showcase their expertise directly in PHM HOTELS’ kitchens.
• Cultural Food Activations: Guests can enjoy curated events that connect them to local traditions and heritage—through the universal language of food.

Gupta Sitorus, Chairman of the Indonesian Culinary Council, emphasized that this partnership lays the foundation for real action.

“This MoU isn’t just symbolic—it sets the stage for impactful, collaborative efforts to strengthen the identity of Indonesian cuisine in today’s global tourism landscape,” he said.

Meanwhile, PHM HOTELS views this collaboration as a response to modern travelers’ desire for authenticity.

“We aim to integrate the genuine flavors of Indonesia into every aspect of our guest experience,” said Marcia Amandary, VP of Brand & Development at PHM HOTELS.

Empowering Local Products, Together

This spirit of collaboration extends beyond DKI and PHM HOTELS. The event was also supported by Boomboo, a local sambal brand celebrating diverse flavor profiles, and Haveltea, a Jakarta-based tea brand known for its natural taste. Their involvement underscores the collective movement to bring Indonesian-made products into the spotlight.

A Cultural Mission Through Food

Ultimately, this partnership is a cultural mission. By reshaping the way hotels present and serve food, DKI and PHM HOTELS are not only delighting guests’ palates but also contributing to Indonesia’s global presence in culinary diplomacy (gastrodiplomacy). So, get ready for a new taste adventure the next time you visit their hotels!

About the Indonesian Culinary Council (DKI)

The Indonesian Culinary Council (DKI) is a collaborative body uniting key stakeholders from Indonesia’s culinary and gastronomy sectors—including associations, academics, media, entrepreneurs, chefs, and communities. DKI is committed to preserving, developing, and promoting the archipelago’s culinary wealth through educational, curatorial, and cross-sectoral initiatives. Their mission is to position culinary arts as both a cultural heritage and an economic strength.

About PHM HOTELS

PHM HOTELS is one of Indonesia’s leading hotel management companies, operating several hospitality brands including THE HAVEN Hotels Suites & Villas, THE 1O1 Hotels & Resorts, 1O1 URBAN, 1O1 STYLE, and FRii Hotel. A member of the Panorama Group, PHM HOTELS benefits from over 45 years of expertise in integrated travel and hospitality. With properties located in Jakarta, Bogor, Bandung, Yogyakarta, Malang, Palembang, Bali, and Gili Trawangan, PHM HOTELS is dedicated to delivering modern, world-class guest experiences across Indonesia.

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