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SHARP Indonesia Rolls Out "Omotenashi" Campaign: A Grand Celebration of Customer Loyalty

PT Sharp Electronics Indonesia (SEID) is once again showing its deep appreciation for customer loyalty with the launch of its nationwide campaign, Sharp Lovers Day (SLD) - OMOTENASHI. Running from May 21 to October 31, 2025

BISNISTIME.COM, JAKARTA CITY – Monday June 22, 2025 – PT Sharp Electronics Indonesia (SEID) is once again showing its deep appreciation for customer loyalty with the launch of its nationwide campaign, Sharp Lovers Day (SLD) - OMOTENASHI. Running from May 21 to October 31, 2025, this campaign offers loyal consumers an incredible opportunity to win a wide array of exciting prizes, from a brand-new car to dream vacation packages to Japan.

The SLD OMOTENASHI campaign is a tangible expression of SHARP's commitment to delivering a joyful and surprising shopping experience. This promotion is available nationwide across all SHARP sales channels, including traditional stores, hypermarkets, and e-commerce platforms.

"We aim to infuse the spirit of Omotenashi, the sincere Japanese philosophy of hospitality, into every interaction with our consumers," stated Andry Adi Utomo, National Sales Senior General Manager of PT Sharp Electronics Indonesia. "Through this campaign, we are not only providing high-quality electronic products but also offering a valuable and rewarding shopping experience."

How to Participate and Win Big!

The program is open to all SHARP consumers across Indonesia. Every product purchase made during the promotional period must be registered through the SHARP ID platform. For more information on the terms and conditions, consumers can visit the official website: https://id.sharp/sldomotenashi.

Joining the campaign is incredibly easy. Consumers who make a SHARP product purchase totaling a minimum of IDR 3 million are eligible to play a spin wheel game via the SHARP ID application, where various instant prizes await! This opportunity is available to the first 165 buyers each month throughout the campaign period.

Beyond instant prizes, SLD OMOTENASHI also boasts dozens of grand prizes that will be drawn at the end of the campaign. These spectacular rewards include:

  • 1 unit of Daihatsu ROCKY 1.2 X MT car (Grand Prize)
  • 2 travel packages to Japan
  • 3 units of Yamaha Mio M3 125cc motorcycles
  • 13 units of 42-inch LED TVs
  • 5 units of 1HP ACs
  • 15 units of Air Purifiers
  • 16 units of Air Coolers

The grand prize drawing will take place on Wednesday, November 19, 2025, and will be broadcast live on SHARP Indonesia's official Facebook and YouTube channels.

55 Years of Trust and Innovation

In celebration of its 55th anniversary, SHARP Indonesia continues to strengthen its commitment to providing quality products, excellent service, and tangible added value for its consumers. Through the SLD OMOTENASHI promotion, SHARP not only aims to create an enjoyable shopping experience but also to directly acknowledge the customers who have been an integral part of the company's long journey in Indonesia.

"We recognize that SHARP's existence for 55 years is largely due to the support and trust of the Indonesian people," Andry concluded. "Through this SLD OMOTENASHI promotion, we want to offer more than just products; we want to bring genuine happiness and surprise to our consumers. This is our sincere form of appreciation."

SHARP invites all consumers to join in celebrating this special moment and become part of its continued journey towards a more innovative and meaningful future.

About PT SHARP Electronics Indonesia (SEID)

SHARP began its long journey in Indonesia in 1970. Initially, it was PT Yasonta, established in 1970 as a national company. In 1994, SHARP Corporation made PT Yasonta a PMA joint venture by acquiring it and changing its name to PT SHARP Yasonta Indonesia (SYI). On April 1, 2005, PT SHARP Yasonta Antarnusa (SYI's branch office) merged with PT SHARP Yasonta Indonesia, and since May 2005, PT SHARP Yasonta Indonesia has been known as PT SHARP Electronics Indonesia (SEID).

Currently, SEID boasts an extensive network across Indonesia, including 23 Branch Offices, 8 Sub-Branches, 24 Service Offices, 47 Sharp Direct Service Stations (SDSS), 517 Sharp Authorized Service Stations (SASS), 48 Sharp Service Representatives (SSR), and 1 SHARP Mobile Service Station (SMSS). In 2012, PT SEID received an award from the Indonesian Business Record for having the most service centers.

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